PROJECT OVERVIEW
Design a social media campaign intended to be posted on Instagram or another platform of choice. Students have free range to choose from any company or organization of their choosing. They must demonstrate their skills in photography as well as understanding of class lectures. Design a minimum of 3 posts that promotes the company and encourages a targeted audience to purchase from the company. There must be some text slogan per graphic relating to the campaign.
SOLUTION
The Mathews Archery campaign engages with young audience by using an alternative bold color scheme to grab the viewers attention. This campaign takes on the darker tone of primitive hunting while being engaged with modern/futuristic archery technologies. The theme behind the campaign is the idea of hunting and archery being embedded in our DNA. Going back to our roots - while encouraging the younger/teenage demographic to pick up a bow and join the forefront of the archery experience.
PROCESS
CONSTRAINTS
• At least 3 social media posts in tiff and jpeg format
• 1 mockup interaction
• Inclusion of niche audience
• Entirely original photographs and images
